So the holidays
are speeding towards us at 90 mph and they're right around the corner! Are you ready? Are you taking part in the holiday spending frenzy
(professionally though not personally.) I certainly hope so!
Millions of
consumers spend and spend and spend and decorate and entertain like
there's no tomorrow during the holidays and I'm not talking about just the
Christmas season... I'm talking ALL YEAR ROUND! Smart businesses know the best
time to capitalize on consumer spending is when the consumer is ready to spend,
when they've saved up for it, when their moods are high,
relatives are coming and the festivities are about to begin!
Are you offering
Seasonal Sales Promotions in your interior design business? If so great! If not,
why not?
You are leaving good money on the table. The good news is, it's not too late
to get started offering Seasonal Sales Promotions for your Interior Design
business!
I've listed a few
tips on getting the most bang for your business' buck when it comes to your promotions. Whenever running any kind of promotion, here are a few things
to keep in mind for maximum success...
1. Don't
Forget. A lot
of interior designers don't think about having a seasonal promotion, when they
do, they forget about the importance of keeping focused on it. They end up doing
all the work of putting it together and then it gets
sidelined.
2. Front
and Center. Be sure to put your promotions front and center and super
clear within the first couple of seconds of visiting your website. There's
absolutely no point in having a seasonal promotion if you're not going to
spotlight it on your website, in your blog, on Twitter and Facebook. If you run
any kind of PPC campaign, sending visitors to your website then putting your
promotion hidden on a back page, is a huge waste of time, effort and
money!
3. Focus
Your Efforts. Your blog posts, articles, Facebook posts and all your
focus should be about whatever your current promotion is. This is a tremendous
help in a couple of ways. First, it helps when writing your content, because you
know where your focus should be and what to write about. Secondly, your visitors
won't have to guess what you want them to do because your call to action will be
front and center and very clear.
4. Get
Irresistible. Finally, when your marketing efforts are all focused on
your current promotions and your promotions are focused on the needs of your
customers, you have a win-win dynamic that makes it nearly irresistible for your
readers to turn into buying customers.
You've studied
your target market. You know what they want and need. When they come to
your website they shouldn't have to guess what you want them to do. You now have,
when executed properly, a fabulous formula for Seasonal Marketing Success for your interior design business!
By Barbara Deckmeyer
Photography by © Sandra Dragojlovic
Barbara Deckmeyer works with Interior Designers in business for over 5 years who want more clients or are ready for more big-budget clients. Visit http://www.HighDollarDesigner.com for FREE Marketing Tools or for More Information Today!(c) Copyright - Barbara Deckmeyer. All Rights Reserved Worldwide.
+++
