In:style Direct's Online Furnishing Shop

Design-Conscious Shoppers Find Inspiration and a 15% Discount - At In:style Direct's Online Furnishing Shop

In:Style Direct's new online home furnishing shop is proving a real 'find' for design-conscious shoppers who have been quick to snap up stylish but affordable pieces from its range of soft furnishings and accessories, including its iconic ani-M collections. The on-line shop, which launched earlier this year, can be found at

To celebrate its successful launch, In:Style Direct is making a great special offer to all customers placing their first on-line order. Just go to our on-line shop ( and enter the special promotional code INS1 to receive a 15% discount on all first time purchases with no minimum spend.

In:Style Direct's ranges are inspired by current design trends, with a wide selection of co-ordinated home furnishings ( to choose from, including bed linen, rugs, throws and cushions, as well as artwork, lamps, mirrors and lots of inspiring home accessories ( including glass and ceramics.

Best-sellers from the new collections include a stunning range of feature mirrors, with bevelled glass mirrors and overmantel mirrors particularly popular. Artwork is also in strong demand, maybe because it's a simple way to make a real design statement - without breaking the bank. Contemporary prints with bold, floral motifs are selling well while a new contemporary range of mounted prints is another successful line.

Ceramics are also top of many consumers' 'wish lists', with a range of vases, bowls and dishes in eye-catching modern designs - perfect for complementing contemporary interiors.

In:Style Direct's stunning designs are clearly 'wowing' style-conscious consumers but it's the combination of beautiful accessories at affordable prices that is making the collection a sure-fire winner as Anita Mehra, Managing Director of In:Style Direct explains: "Our aim is to offer consumers luxurious furnishings at really competitive prices. Our soft furnishings are all designed and manufactured in-house cutting out the middle man - that's why we're able to offer such high quality but well priced pieces. We are, of course, delighted that shoppers have been so quick to recognise the appeal of In:Style Direct - we believe it's a refreshingly affordable way to create the designer look in your own home - without the designer price tag."

About In:Style Direct

In:Style Direct is a name that is synonymous with creating luxurious interiors for investment properties in some of London's most exclusive residential areas. The company was set up by Anita Mehra in 2004 and now has design studios in both London and Dubai.

Contact Information

Susan Hissey

In:Style Direct

020 8964 1966


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