Interior Design Branding QuickTip #1101

Interior Design Branding QuickTip #1101

Branding can take hundreds of different forms, but the best way to approach it is to think of your business as a separate entity with a personality of its own. The first step is to establish what kind of personality your business has, based on your industry, your strategies and your target market. A big part of branding is often evaluating where you'd like your target market to be, and striving towards cultivating that kind of image. Branding is primarily about relationship management with the consumer, so things like exposure (things like custom packaging that will have customers remembering you), reputation management (dealing professionally and swiftly with consumer complaints so that you build a trustworthy reputation) and market analysis and response (identifying growth areas or things you could improve upon and acting on this intel) all contribute to building your business's brand, and with it, your success.                                                         

By Peter A Philips


Designer Q& A with IDRA Expert Lloyd Princeton

IDRA Expert Lloyd Princeton gave his signature presentation "Deciding What You Are Worth and Charging It!" at the CAPID monthly meeting a few days ago. Afterwards he engaged in a a lively and informative Q & A session with the attendees. Below are a few video clips where he discusses fees, hourly rates and communicating with difficult clients. Take a moment to view the videos below and glean from knowledge and his expertise. His insight is invaluable.

Best Regards,

V. Carr
Managing Director
The Interior Design Resource Agency


 How should a designer structure their fees for answering client emails?

How do you establish your design fee, when a client doesn't want to work off an hourly rate?

"How should I communicate with a client with whom I'm having difficulty?"

Videos Courtesy of IDRA Expert Lloyd Princeton | Design Management Company


8 Steps to Creative Client Attraction

Marketing for the solopreneur really means attracting more clients. People in my circle of influence consistently comment about my ability to be creative yet practical about attracting ideal clients for myself.

How do I do it? I have an eight step process that I follow consistently to keep my pipeline filled with my ideal clients. Not all of them are ready to work with me at the same time or in the same program, and that's perfectly fine with me. Filling my pipeline with my ideal clients and building a genuine relationship with them is paramount to my immediate and future success. Here are my eight steps.

1. Commit to Attracting New Clients

I find that most solopreneurs find it difficult, if not impossible, to find time in their day to commit to marketing. This is a big catch 22 because if you don't spend time on attracting your ideal clients, you will end up either working with anyone to crosses your path, even though they may not be ideal for you, or not finding any clients or customers.

What you can do today:

You calendar is your best friend when it comes to client attraction! Use it. Find a minimum of eight hours in your week to focus on attracting your ideal clients. Don't worry right now what you will do with this time. Just carve out time on your calendar by noting: Creative Client Attraction Time.

2. Profile your Ideal Clients

It may be true that anyone can buy your products and services, but figuring out who is most likely to buy your services will benefit you tremendously. When you know who is most likely to buy from you, you can spend some of your creative client attraction time to find large groups of these people. This allows you to be very strategic and targeted in the way that you use your time and where you spend your marketing budget. In addition, when you carve out a niche market, you become an instant expert! Who would you rather see if you have a heart issue: a family doctor or a cardiologist?

What you can do today:

Look at your existing client list - who do you like working with the most? Which clients and customers bought the most from you? What are common characteristics? Do they share a common trait - for example, are they all attorneys, mothers of preschoolers, business owners? Keep asking questions until you find some commonalities. These are clues to your target market.

3. Know Your Target Market's Problems

Now that you have identified your target market, it's imperative to learn what their struggles are. What are their pain points? What would they pay almost anything to have fixed? Once you have uncovered their problems, you can then create a meaningful solution. Once you create and communicate your solution, making sales and helping others becomes much easier.

What you can do today:

Understand that people don't really care what you do. They only want to know if you can solve their problems. Take some of the client attraction time you've set aside and figure out the problems that your niche wants solved. You can do this in a variety of ways: a written survey, an online survey, informal communication with your clients and prospects, a focus group or even an email with a single question.

4. Define Your Unique Selling Proposition

Chances are very good that you can name at least one other business that does the same kind of work that you do. So how are your clients and customers to decide who to work with? This is where your Unique Selling Proposition (USP) comes into play. Your USP tells the world how and why you are different than the rest. Think of the Food Channel. This channel is filled with cooking show after cooking show. We can see a variety of chefs prepare glorious meals and teach us how to make them in our own homes. What is it about each show that either draws us in or not? Here' an example, "I'm Rachael Ray and I make 30 minute meals." In 10 words, we understand what we're going to get from her. Fast meals. Is she the only person who can make fast meals in 30 minutes? Absolutely not! But she's the first one to say it and build her empire around it.

What you can do today:

During one of your Creative Client Attraction time blocks, write down 100 (yes, 100!) things that make you unique from your colleagues and competitors. The reason why I say 100 is that I want you to really dig deep and get beyond the superficial. Once you have that list, determine how you can use one or two of those things create statement that makes you stand out. Perhaps on Rachael's list she wrote down: Fast meals.

5. Create a Marketing Plan of Action

Now that you know all of the foundational pieces to your creative client attraction plan, you are ready to take a thirty thousand foot view of your current marketing activities. Your marketing plan of action is just that: an action plan that spells out exactly how you will reach out to your target market and, like a magnet, start attracting them to you.

What you can do today:

During one of your Creative Client Attraction time blocks, assign yourself this task: Make a list of all of the marketing tactics you are currently using. Which ones are paying off for you? Which ones are costing you money? Do you have the basics down: a great marketing message, an elevator speech, a high quality business card? Do you have a way to constantly reach out to your prospects, like an ezine? Do you have a compelling free offer to entice your target market to sign up for your ezine? Doing this assignment gives you the power to start making important decisions on where you spend your client attraction time and where you don't.

6. Leverage Your Business

Creating leverage in your business is imperative. By leveraging your knowledge, you can start to shift your business away from only working hours for dollars, as in, "I charge $1000 a month for my services." The truth is, if you only offer one way for your clients and prospect to work with you, you are leaving money on the table and are not serving them as well as you can. By creating packages and products, you can help more people and make more money. It's the definition of a win/win!

What you can do today:

What common questions, problems or concerns do you hear from your customers and clients? How can you bottle and sell your solutions? There are many ways to do this but here are just a few ideas: ebooks, membership programs, teleseminars, coaching clubs. You can really get creative in this area of your client attraction! Put this assignment in your Creative Client Attraction time blocks.

7. Create Systems in Your Business

Have you ever said, "I just need to duplicate myself!" If you have, then you are ready to create a system around whatever you are frustrated with. To get ahead and stay ahead, having systems in place will help alleviate your frustration. Plus, having systems makes scaling your business so much easier.

What you can do today:

During one of your Creative Client Attraction time blocks, add the things that you would like to systematize. Processes like your client intake system, invoicing and tracking, filing, appointment setting, social media are all good things to systematize.

8. Closing - Turn Prospects Into Clients

To be great at creative client attraction, you need to know how to turn prospects in to clients. Otherwise, you're just engaging in prospect attraction! Closing the sale does not ever have to make you feel pushy. If you are like most business people, women particularly, you have leads, but you don't follow up. Why? Most of the time, it's due to fear. Fear of being perceived as pushy, or having to talk about money or fear of being rejected.

What you can do today:

During one of your Creative Client Attraction time blocks, task yourself with making a list of your prospects. You will probably have between 5 and 50 if you really think about it. These are people who have shown some interest in your business. Make a decision to contact them and like Nike says, just do it.

By Meredith Liepelt
Photography by Jay Masta

© 2011 Meredith Liepelt, Rich Life Marketing Meredith Liepelt, President of Rich Life Marketing, offers a free report called "101 Ways to Attract Ideal Clients, Build Your List and Raise Your Profile," which can be downloaded immediately at


Specifying Artwork for Design Projects: A Checklist for Interior Designers

At one point or another, every interior designer is faced with the prospect of incorporating wall-hanging artwork into a design scheme. Unless you have an education or professional experience in the arts, sourcing artwork may be a daunting challenge. Although some designers choose to outsource this work to art consultants, finding great wall art for your projects is something you can do yourself. (Would you defer to an outside consultant to choose the furniture or floor and window treatments for your designs?)
Whether the art is a collectible original painting or an inexpensive printed poster, the choices you make for what to put on the walls reflect not only your design sophistication and your clients' style, it can also contribute to creating the ideal environment for the occupants of the space.
Here’s a basic checklist of considerations you can use when specifying artwork:

-      Budget - how much is the client willing to spend? Try to establish the budget for art early in the project.

-      Color palette - will the art contrast or complement the other elements in your scheme?

-      Style/genre - again with respect to the overall theme and motifs you're using, decide on the most appropriate style(s) for the art.

-     Medium - paintings, photography, dimensional art or wall coverings? Originals or reproductions?

-      Finishing - how will the art be made ready to hang? Framed or unframed; glass, acrylic and/or matting? Etc.

-      Installation - who will install the art, and when? (Be sure to specify this in the budget, too.)
Though a series of upcoming articles, we'll look at each of the above (and other topics) in more depth. My aim is for you to feel as comfortable choosing art as you are with choosing furniture, lighting and case goods. For now, here are some quick tips to make the process of sourcing art easier … and your results more successful!

1. Keep an ongoing file of resources.
Just like your resource library for other design products, keep a file for art and artists. You'll want to include materials related to working directly with artists as well as brokers/consultants. (However, when possible, working directly with the artist is better for you, your client and the artist.) Collect printed and electronic materials, as well as bookmark lists of web links, in an organized filing system. If you research art and artists in between jobs, it will be easier to find what you need when a project calls for it.
2. Narrow down the options for each project.
The most daunting task of selecting art for any interior design project is the sheer volume of options available to you. Based on your other design plans, try to form a clear vision for the art in the project. Make some decisions about where the art will hang, its size, medium etc. before you start reviewing possible product solutions.
3. Research online
Continuing from point #2, I recommend you wait to research art products until you've already formed an idea of what you're looking for. Otherwise, your design plans can be derailed by the myriad of choices you'll find when you start searching for art. When doing your research, review web sites using a combination of Google searches, well-known art wholesalers, independent artists and consultants. Again, if you know what you're looking for, you'll know when you find it!
4. Ask colleagues
Nothing beats a good referral. Ask your trusted associates for recommendations for artists or brokers whom they've had success with in the past or whose work they like.
5. Know your production options

 Usually, as the designer it will be easiest if the art you specify for a project is delivered ready to hang. However, if you're working with reproductions (or even with unframed originals) that's not your only option. You can choose to license digital images and then have your own vendor perform the printing and production. And in the case of originals, it's not uncommon for designers to have a hand in specifying framing and mounting options, so you'll want to develop your own resources for those services as well.

As an interior designer, you can have full control over the finished results of your designs. As with other elements such as lighting, floor coverings and window and wall treatments, the artwork you specify has a major impact on the success of the design scheme. I encourage you to learn as much as you can about modern art and its production, and I will strive to assist you in this process through these articles. Treat the selection of artworks with the same discipline as you do all the other aspects of your project.
By Nat Coalson
Image by CarlosPhotos

Nat Coalson is an international visual artist working in fine art photography and abstract mixed media. His studio, Nat Coalson Fine Art + Design, collaborates with interior designers to create innovative visual solutions for residential and commercial projects. For more information and to see Nat's work, visit


Making DIY Design Pay Off for You

Below is a note and video from IDRA Expert Lloyd Princeton in which he gives invaluable insight on dealing with the challenges of DIY home designers and the effect the trend has on the current interior design market. Take a moment to read and watch the video. You'll be glad you did.

Best Regards,

V. Carr
Managing Director
Interior Design Resource Agency

When it comes to change, it’s always been my philosophy that people need to embrace it and adapt to it. No trend is affecting more changes to the design industry than the “Do-It-Yourself” or DIY mentality being adopted by more and more consumers.
Home-centric cable channels, the Internet and a slow economy have coalesced in a perfect storm to undermine the design professional’s perceived value in the home improvement process. Although, ironically, even the biggest do-it-yourselfer relies on professional advice and instruction at some point to accomplish a task, whether it’s reading a book or article, or scouring the Internet for resources. As a design professional, your education and experience can still be brought to bear. The key is how you position yourself.
More and more I am advising my consulting clients on strategies for addressing these challenges. Please take a moment to check out my short video message below where I provide some of my advice on how to embrace the DIY market and adapt to it.
All the best,


Video Courtesy of IDRA Expert Lloyd Princeton | Design Management Company
Image by Adam Borkowski

Style Network Premieres Design Show Featuring IDRA Expert Lloyd Princeton

Style Network Features IDRA Expert Lloyd Princeton in New Design Show 

IDRA - The Interior Design Resource Agency, the global leader in business information and resources for interior architects and designers in over 60 nations, is pleased to announce that Style Media Premieres "Matched By Design", an all-new competitive interior design show" featuring IDRA Expert Lloyd Princeton.

WASHINGTON, DC - August 15, 2013 - Style Media debuts an all-new half-hour home makeover special introducing IDRA - Interior Design Resource Agency Expert Lloyd Princeton, a high-end interior design broker, who matches clients with A-list designers. Princeton's matchmaking process involves selecting three designers to present their unique vision for the client’s renovation. The client then makes their choice with Lloyd managing the project and, ultimately, the fabulous final reveal.

"Matched by Design," airs Tuesday, August 20 at 10pm ET/PT, as Princeton introduces clients, Grammy-winning producer Tricky Stewart and his wife, to three interior designers- Charles Neal, Julia Wong and Jessica Bennett - who must compete to make over their guest bedroom and bathroom.  Each designer presents concepts to the homeowners who decide which design best articulates their aesthetic and personalities. However, the Stewarts begin to question their choice when the selected designer doesn't adhere to their timetable and budget. 

"I'm very excited and proud to see Lloyd making a quantum leap into television. He's extraordinarily smart with exceptional competency in business." V. Carr, Managing Director of IDRA was quoted as saying. "My entire office is buzzing with excitement and personally I'm thrilled for him and looking forward to seeing him on the screen."

Those interested in learning more about IDRA’s interior design business resources or its IDRA Experts can visit

"Matched by Design" premieres Tuesday, August 20 and Tuesday, August 27 at 10pm ET/PT on Style Network and is produced by PB&J Television with Patty Ivins Specht, Julie Pizzi, Adam Ripp and Scott Cushing as Executive Producers.

About The Interior Design Resource Agency

The Interior Design Resource Agency (IDRA) is the premiere operations and management consultancy for interior architects and designers with a design audience in over 60 nations around the globe.  IDRA offers unparalleled business resources for interior design professionals with focused guidance and support on the operations and management aspects of the business. IDRA's vast resource library includes literary and multimedia resources that address contracts, marketing, public relations, organizational structure, accounting and more. Additionally IDRA has a global network of estimable experts with extensive experience in their respective disciplines and have shown excellence in their areas of expertise. The IDRA Diplomatic Corps serves local design communities through IDRA Ambassadors and by creating local chapters to support designers at the municipal level. Find IDRA on the web at and on Twitter at

About Style Media 

Style Media, a global multimedia company that includes Style and, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 76 million cable and satellite subscribers and ranks among the top 10 fastest growing women's cable networks in the U.S. keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Giuliana & Bill," "Jerseylicious," "Tia & Tamera," "Big Rich Texas," "Hot Listings Miami" and "Resale Royalty." Style is a program service of NBCUniversal Cable Entertainment Group, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at

Media Contact:
Hope Crucesalus



How to Set Your Hourly Rate

What You Need to Know

In order to determine your hourly rate, you need to know the following information:

          • How much you want your annual salary to be each year.

          • How much you pay your employees in salary each year.

          • How many hours you'll work per year.

          • How much overhead you have per year.

          • Your profit goals

1. Determine Total Salary Costs : Your Annual Salary + Employee Salaries

Determine a salary based on the average income for designers in your area.

No special reports needed. Just check .

If you have employees or anticipate hiring them, figure their salaries into this equation as well.

Add your salary and your total employee salaries.

This is your salary costs.

Multiply salary costs times 0.30 (30%) to cover for Taxes, FICA, and Insurance

Add this number to your salary costs.

This is your Total Salary

2. Determine Billable Hours Per Year

First, determine the number of Total work Hours per Year:

(40 hours per week times 52 weeks per year or 2080 hours.)

Subtract holidays, sick days and vacation days.

                                      A typical US corporation has:

                                     • 7-10 paid holidays per year (56 - 80 hours)

                                     • 2 weeks vacation (80 hours)

                                     • 1 week sick time (40 hours)

This is your Workable Hours per Year

Multiply your workable hours per year times 0.25 because approximately 25% of your work hours won't be billable to a client:

Rule of thumb: about 25% of your workable hours will be spent on activities you can't bill for. More established or efficient businesses may be low as 15% while new businesses might be as high as 50%

hours spent on administrative details.

This is your Billable Hours per Year

3. Your Base Rate

Divide your total salary by your billable hours

This is your Base Rate

4. Determine Your Overhead Rate

Divide overhead costs by your total salary to get your overhead percentage.

Add this percentage to your base rate to get your overhead rate.

This is the rate you need to charge to cover both salaries and overhead.

This is your Overhead percentage

Multiply your overhead percentage times your base rate, and add them together.

This is your Overhead Rate

5. Profits Percentage

Decide the percentage of profit you’d like to earn. In the United States, a business has only a few years to show no profit before they are considered a failed endeavor. So it's a good idea to put some extra money into your rate to show a profit. I don't recommend aiming for a lower profit than 10% - I like to aim for 20% profit.

Multiply your overhead rate times 20% and add that to your overhead rate

This is your Hourly Rate

Round up or down to get a number that sounds friendlier like $150 or $185 per hour.


Excerpts from the article by Jennifer Kyrnin
Image by Jabiru

4 Stories to Get Your Design Firm in the Media

Are You Sitting One of These Four "Bookable" Media Stories?

You as a business owner want free positive media coverage. Media outlets need relevant and interesting stories to tell that keep their readers, viewers and listeners interested. Together you are a match made in heaven, but the trick is to find the balance between providing the media with a truly interesting and honest news story instead of what they would consider to be better suited as advertising.

Finding your best media story is crucial if you want media coverage because you can't generate media coverage without a great story to tell. When brainstorming your best media stories, keep this in mind: Reporters, producers and editors are always going to be asking this question:

Will my viewers/listeners/readers care about this, or will they reach for their remote control, change the radio station, click to the next web site or just turn the magazine page hoping for something interesting elsewhere?

It's the age-old acronym, WIIFM: What's In It For Me? (Or rather, my viewers, listeners or readers.)

It is your job as a business owner to find a way to make the media perk up and say, "Hey-this is interesting and different or relevant. Let's do a story." Here are four great ways to generate this kind of interest:

1. Human Interest Appeal

For example: One of my clients is D.A.R.E. America, and I do PR for their after-school dance program called D.A.R.E. Dance. When Hurricane Katrina hit in 2005, a 7th grader from Chicago contacted D.A.R.E. Dance to see if she could collect gently used dance shoes at her dance studio and send them to Houston so the displaced kids could have dance shoes. We helped coordinate this project with her and also sent out a press release about her project to the media in Chicago. This human-interest story was picked up by a large magazine in Chicago and she had a reporter come out an interview her, take photographs of her and so forth. The coverage was fantastic, and although it was not a piece where the focus was on D.A.R.E. Dance, it certainly helped in our PR, community service and fund raising efforts!

2. Hard news

These stories are usually information-based.

For example: Stories that are political in nature. Other hot items right now are anything around "green" initiatives and new technology.

3. Piggybacking

This term means that you can comment on a national story. You take what's out there on a national level and be the local tie-In. Local media love this!

For example: If you are a divorce attorney and a high-profile couple is in the news because of a separation or divorce, you can send out a press release about what couples can do to prevent a sticky divorce, what the steps are to an amicable divorce, or other angle that works for you.

Another example: Young girls in Hollywood seem to constantly be in trouble. If you're a coach for mothers, you can send out a press release about how to prevent your young daughters from ending up in similar situations.

4. Offering a Solution to Problem

As an expert in your field, you have solutions to common problems. Your solutions are a prime media coverage opportunity.

For example: A report is released that shows that most home owners aren't properly insured. You offer a complete insurance package that meets the needs of home owners. You can send out a press release to this effect.

I trust you see that finding your best media stories is worth spending time on if you really want more media coverage. Many times, business owners are so close to their genius work that it's too difficult to see their best media stores. But keep this in mind: The media truly needs you-yes, you-to fill their air time and their publications. Take time this week to brainstorm and tell your best media stories that make the media say "Yes!" And if you need help, reach out to someone to help you unearth a great story that may be right under your nose.

By Meredith Liepelt
© 2011 Meredith Liepelt, Rich

Meredith Liepelt, President of Rich Life Marketing, offers a free report called "101 Ways to Attract Ideal Clients, Build Your List and Raise Your Profile," which can be downloaded immediately at .


Raising Your Profile: Myths and Truths About Self Promotion

Are you feeling stuck when it comes to promoting yourself and your business? If so, you are in good company. A recent study showed that women fall short of men in the area of self-promotion. While this study focused on women in corporate America, I believe the same is true for women in business for themselves. Self-promotion tends to get a bad rap, particularly from women. But what is at stake is the likelihood of building a sustainable business.

Here are seven myths and truths about self promotion, which I prefer to call "raising your profile." It is my intention that these myths and truths will expand your vision of your profile-raising activities and practices. I hope that these myths and truths stretch your vision of what is possible for you as an authentic promoter of your work and the results you bring to your clients and customers.

Myth #1: It's tacky to self-promote

Truth: Let me be blunt here: If you are not out there actively promoting your products and services, you are not changing as many lives as you could otherwise. It's really as simple as that. There is nothing tacky about helping others. By letting others know exactly how you can help them, you are providing a valuable service to them. You are not doing any favors to yourself or to others by remaining "the best kept secret" in your industry.

Myth #2: It's so hard to promote myself.

Truth: Having a plan of action to raise your profile is extremely empowering. Your plan gives you a sense of clear purpose, and every activity builds upon the next. Before you know it, you'll leave a long trail of success behind you! And the more you put yourself out there, the easier it becomes. Trust me, the thought of attending a networking meeting or speaking to a group of even ten people used to make me shake in my boots! If you work on changing your mindset around this myth, you can create a major breakthrough quickly. It's like Henry Ford said, "Whether you think you can or can't, you're right." So instead of saying things like, "I can't possibly speak in front of a group," say this, "Speaking is fun and easy." Say it until you believe it and then look for evidence that this is true in your life today. It's there if you look for it. And then start small. Speak for your cat or your mom. Then a group of 3 friends and then finally, a group of five ideal clients at a casual spot like a Panera community room. Then, you're on your way!

Myth #3: It takes a huge publicity budget and years upon years to raise my profile

Truth: Come on! You're more creative than that! There are loads of things that you can do to become more known to your ideal clients. Some do require an investment, which is fine because you have to invest in yourself if you are an entrepreneur, but some are free or low-cost. For example, here are just a few things that I have personally done in the past few months, and you can too: wrote a book and held a successful book launch party, created an introductory CD to give to potential clients, been featured on TV and in the newspaper, been quoted in yet another business book and had a new headshot done. I am here to tell you that you don't have to be a rocket scientist to create the image and high-level profile you desire. All you need is a plan and the moxie to implement it!

Myth #4: I need credentials first

Truth: Unless you are a doctor, dentist or other business owner that truly does need to be credentialed, the letters you desire after your name are not a requirement. You are enough. If you want to be certified in your profession, then absolutely go for it! But don't think you have to wait until someone crowns you as an expert before you get started. By in large, people don't care about the ABC's behind your name. They just want to know that you can solve their problem.

Myth #5: "Promoting" myself means "selling" myself, and selling is bad

Truth: If you don't sell anything, then you are not in business. You have a "pretend" business or an expensive hobby. If you do not sell, then you are not enriching lives through your programs and services. Can we agree that your work changes lives? And that others need to know about you? If so, then it's time to let go of this obsession with not wanting to sell. There is no shame in charging appropriately for the important results you help your clients and customers achieve.

Myth #6: The best way to raise my profile is by being on Oprah

Truth: Ok, being on Oprah is a dream for many of us, myself included. However, being on Oprah is not a marketing plan! And many, many successful people have never been and will never be on Oprah. In fact, the vast majority of business people fit into this category. I don't know about you, but I would be perfectly happy having a wildly successful business and never being on Oprah. Now, I'm not a dream squasher, so if this is truly important to you, create a plan and get training and other media experience so you will be ready when Harpo calls.

Myth #7: If I'm worth my salt, my ideal clients will automatically come without a lot of promotion

Truth: This is so false. People need to hear your message between 9 and 27 times before they even remember your name, let alone buy from you. What that means is that you need to reach out to your potential clients up to 27 times before they even recognize that they have heard of you! How do you reach out? Through self-promotion activities like post cards, your ezine, phone calls, speaking and so forth. Even people who are slightly interested in your products and services need to learn that you are the real deal. They need to be convinced that you are credible and can help them solve their problems.

Action Step:

If you are like the majority of people who struggle with self-promotion, I encourage you to write out ten answers this question. In other words, fill in the blank at least ten times, although I'm sure you could fill this in at least thirty times. Be as specific as you can:

The results that others receive from working with me include: _________________.

Now, take your 10 answers and add them to the end of this sentence:

By holding myself back and not promoting my services, I am not able to help others _____________.

Get it?

By Meredith Liepelt
© 2011 Meredith Liepelt, Rich Life Marketing
Photography by Vladimir Mucibabic