Top Tips for Your Postcard Marketing Campaign

Postcards have a personal feel to them. Remember the first thing you did when you arrived at your vacation destination? Scan the gift shop for the best postcards. The message on each was a variation of "Wish you were here!" Well, marketing postcards aren’t that different - you wish the prospect was there with you at your office, ready to invest in your services!

Postcard mailing campaigns work in much the same way. You’re trying to get the prospective client to meet you face-to-face, or on your Web site. Postcards are sent out to generate leads on sales, not to close sales.

To get prospects to your door, you need to follow a few simple tips. Here are some top tips of how to run a successful postcard marketing campaign:

Don’t overcomplicate things

Just because you have a ton of font and color options available in your postcard designing software, like Adobe InDesign or QuarkXPress, doesn’t mean you need to showcase all of them on your postcards! It’s tempting to mix it up and use all your cool fonts in one postcard, but you can resist! And you should resist. If your postcard looks complicated, no one will want to read it. You should treat your postcard like a billboard - you only have a few seconds to make an impression. The easiest thing to read in a few seconds is something with a simple design and a simple font.

Use the postcard as a personal message from you to the client

As noted in the introduction, postcards have long been a personal form of communication. Use this to your advantage and create personal messages to a niche group of your target market. Send out postcards that say to visit your location on Tibbs Street to those who live within a five-mile radius of that location. Send a different postcard to people that live near another location. You can also personalize it by scanning a signature of the president or whoever the postcard is from and copying it onto the bottom of each postcard. Add whatever touches you can to make it look personal.

Use the postcard as a way to track its own effectiveness

If you include a coupon on your postcard, make sure that you require customers to bring the postcard back in to redeem the coupon. Make the entire postcard the coupon, not just a small cutout. Most people won’t take the time to cut it anyway, and that way they have to keep your entire postcard, and therefore entire message, with them as they make their way from their house to your store. Then you can collect the postcards and compare how many you receive back from the number you sent out to gauge its effectiveness.

Use the same slogan as you do on the rest of your marketing materials

Whether you’re doing some business card printing, postcard printing, or brochure printing, all your marketing pieces should have the same key slogan on it somewhere. This creates memorability by repetition. You should also hold all your marketing materials together with the same look and feel to each one to let people know they are working with a consistent company.

By Kaye Marks
Image by Patricia Fortes Pereiro


Kaye Z. Marks is an avid writer and follower of developments in the business card printing industry and how these improvements can benefit small to medium-scale businesses.



  1. I really like the design of your website which is simple and the navigation is also awesome to use.
    I read the post and thanks for sharing this information with us.

  2. Hope you will not get tired on making posts as informative as this.
    cheap 55 printing

  3. Even if a fraction of people respond to your flyers, the sales will easily cover the costs of printing while ensuring a steady profit margin as well. cheap services printing near me

  4. I would like to thank you for the efforts you have put in writing this blog. I am hoping the same high-grade website post from you in the upcoming as well. Actually your creative writing abilities has encouraged me to get my own site now. Really the blogging is spreading its wings fast. Your write up is a great example of it. every door direct mail postcards printing

  5. Awesome review, I am a major devotee to remarking on web journals to educate the web journal scholars realize that they've added something beneficial to the internet!..  digital lifestyle

  6. When you utilize online life promoting for private venture you can without much of a stretch connect with your objective clients and it enables you to take in more about your clients, their interests and assemble an enduring relationship also. classroom-management-success

  7. Thank you for sharing a bunch of this quality contents, I have bookmarked your blog. Please also explore advice from my site. I will be back for more quality contents. Agencia Octopus

  8. Would they be able to bear the cost of it? Is it accurate to say that they are effectively open? Will I have the capacity to contact them with my message? site

  9. Social media managers face the challenge of churning our creative content regularly. get traffic to my website

  10. Ich war lange Zeit auf der Suche nach einer professionellen Marketingagentur, die mir in den Bereichen Design, Webdesign und Online-Marketing helfen konnte. Ich sprach ein paar unternehmen in Deutschland, Österreich und der Schweiz, war aber mit der Qualität und Professionalität nicht zufrieden. Ein Freund von mir schlug mir Envinion vor, er hatte gute Erfahrungen mit dieser Firma in Deutschland, also habe ich es mal versucht. Sie haben ihre Arbeit großartig gemacht, ich bin sehr zufrieden. Sie begannen mit meinem Logo Design, Visitenkarte, Branding und danach erstellten sie meine Website ein, in Wordpress. Nun da meine Firma online war, stellte ich sie für SEO und Social Media Marketing ein, und jetzt ist meine gut aussehende Website in Google Top Ten. Ich empfehle dieses Unternehmen jedem, der eine kreative, freundliche und professionelle Marketingagentur in Deutschland sucht. Werfen Sie einen Blick auf das Portfolio unter

  11. SearchCap is an every day email bulletin recap of web crawler news. It gives an outline of what occurred in pursuit toward the finish of every business day. self-defense

  12. Excellent article. Very interesting to read.
    direct marketing