Top Ways to Gain Free Publicity
Get free publicity for your business using the ideas listed here. Refresh yourself with the knowledge that sometimes the best things in life really are free.
Release a new or improved product
Something that has legitimate value over competing products will make news and spread like wildfire. Innovation thrives on free publicity, so put on your thinking cap and make some groundbreaking discoveries.
Celebrate your anniversary
Milestones call for special recognition. Make a special anniversary logo for your business website, send out press releases and offer special promotions and the publicity will be yours for free. Get the word out when you have completed five years, ten years, twenty five years, etc. in business.
Bring on a new team member
Local newspapers often publish news about local businesses, so send in an announcement about your new hire. Highlight the special skills and experience that person brings to the table and include a photo. Additionally, have your new hire write a blog, email blast or business website column to get to know your customers.
Offer something worthwhile for free
Technically, this method is not really free, but the publicity you get is free. Service companies can offer a free consultation or inspection. Software companies can offer a free trial of their software. Restaurants can offer a free meal or dish. Buy one, get one free deals offer additional publicity. Also, a free and functional promotional item bearing the name of your company will get your business name exposed to the public for a long time.
Take a poll
Media outlets always look for surprising correlations or indications of new social trends. Even a survey that shows what people actually do with your products can make a newsworthy report.
Perform a stunt
You don't have to jump over school buses on a motorcycle to get attention. Camp on a billboard, eat doughnuts on a rooftop, or find another crazy thing to do that will get you and your business in the news.
Provide free knowledge
Those who have expertise in a particular business or industry can write free columns for the local newspaper. Radio and television stations also call upon subject matter experts to provide relevant commentary about a current event. Get your name out there along with your employees' so your business can demonstrate its expertise while the public is listening.
Get involved in charity
By giving and working with local and national organisations, you build community credibility. When they see your charitable activities listed on your business website, they know your company has more than just profits on their mind. Also, charities often list event sponsors in their advertising, providing even more free exposure.
By Ruth Williams
Photography by Navarone