Gaining Trust: 10 Tips for Getting More Design Clients

10 Tips to Build Trust in Your Business

Trust Builds Confidence
The single most important thing you can do in starting and building a business is to get people to trust you. Trust needs to be earned and takes time, although you can lose it in a second. Telling people to trust you doesn't cut it. In fact, when people I just meet tell me to trust them, my antennae is up to watch my back.

The benefits of being trusted are enormous. People have confidence in those they trust. Confidence leads to wanting to do business with you. Employees want to work for trustworthy bosses and are more highly motivated when they do. Customers are more likely to write orders with people they trust. Investors and lenders will not write the check to anyone they suspect is not high on the trustworthy ladder. A great deal of client due diligence is in finding out your trust score.

Many people differ on what is right or wrong in a business situation. Most people know the difference but are compromised when money is at stake. Others instinctively do the right thing.  

It takes lots time to build trust. You should always do the right thing. Here are 10 specific trust building ideas to get you thinking in the right direction.

10 Tips to Build Better Trust in your Business

1. Listen to people you deal with.

2. Admit mistakes right away.

3. Pay bills on time. If you can't, call and tell why and when you will pay. Give a date
you can meet or beat. [ Rumors of you running your business poorly will discourage clients from wanting to do business with you. Keeping a clean reputation with the people you owe will make you less likely to become the talk of the town -in a bad way.]

4. Acknowledge what you don't know. Don't BS.

5. Don't duck or procrastinate dealing with a problem.

6. Demand quality.

7. Don't over promise.

8. Move quickly to correct mistakes no matter the cost.

9. Keep your promises.

10. Never betray confidential information.

By Bob Reiss
Photography by Smilla

Bob Reiss is the author of Bootstrapping 101: Tips to Build Your Business with Limited Cash and Free Outside Help. Bob has written a 22 page E-Guide to learn everything you ever wanted to know about Sales Reps. Click HERE for more details and to order your Free copy. To read more tips for small business success­, entrepreneurs can follow his weekly blog. Bob Reiss has been involved in 16 start-ups, is a three-time INC 500 winner, a graduate of Columbia University and Harvard Business School, and the subject of two Harvard case studies. He is a frequent speaker at university entrepreneurial classes.


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