Niche marketing fact: Over 97% of the people who see your ad, sales page or offer will not respond. Here's the shocking reason.
It's not always the fault of your ad copy (or copywriter). Most of the time you can't even blame it on your format, offer or price.
You failed to differentiate your product or service from your competition. Result? They bought from your competition, spent their money on something else or kept their money in their pocket (or purse).
One of the top challenges businesses face in 2012 and beyond isn't price wars, quality control or even the cost of doing business. It's separating or differentiating their product or service from competitors.
The average consumer gets bombarded with hundreds and sometimes thousands of ad messages each day. That's why the business who can clearly differentiate themselves from the crowd will enjoy a powerful advantage.
Here's 3 Niche Marketing Resolutions To Help You Separate Yourself From The Competition.
I. Resolve To Find What Your Competitors Don't Like To Do... And Do It
Here's a proven guerilla marketing tactic for small businesses to exploit. When this idea is used properly it's a thing of beauty. This technique can help you level the playing field with larger competitors.
If you're smaller you can start quicker, make faster adjustments and react to market changes easier than your larger competitors. Here's how to use this powerful tactic.
- Make a list of your competitors weaknesses.
For example, what are the things they don't like to do?
- What do they neglect, avoid or overlook when it comes to serving your target market?
After you've created your list choose the best one to start with. After you've conquered the first one on your list go to the next one and so on. You'll soon enjoy a wall of competitive niche advantages that's hard to beat.
II. Resolve To Give Fanatical Customer Service
In this tight economic climate more businesses do just enough to get by. Many by force and others by choice. This makes an open door opportunity for the alert niche marketer.
One of the best values you can offer your prospect is "extra mile service". Or doing more than they expect. I call it "wow service". Giving your prospect the kind of service that makes them say wow, instead of oh!
People remember companies that can do that, no matter how competitive the market. Don't you? And here's the good news. Giving fanatical customer service doesn't require a large financial investment. All that's needed is commitment.
So, find out what your customers expect and make sure you always give them more. Do that and they'll not only come back, they'll bring others.
III. Resolve To Find More Successful Niche Marketing Role Models
Niche marketing is a living, breathing thing. Many people have heard, studied or even done various niche marketing strategies. But most neglect keeping up with the fast niche marketing changes taking place around them.
Competition keeps growing stiffer. Using the most effective niche marketing strategies can mean the difference between profit and loss. So, what's the best ways to keep up with the most effective niche marketing strategies?
Answer: Find successful niche marketing role models. They're hidden in plain sight. I'll show you a simple way to spot them. But first here's what you do when you find them. Subscribe to their mail list, newsletter, visit their website, even order from them if possible.
Put them under your research microscope. Soon you'll see what makes them successful. The good news you'll soon discover ways you can adapt some of their strategies.
Here's how to find successful niche marketing role models. Look for small successful companies in competitive markets. Why? Because they know how to survive because they've found a competitive niche their bigger competitors can't touch.
The economy is expected to remain flat through 2012. But the market will remain competitive and crowded. The small businesses who can perform the most effective niche marketing strategies will quietly replace those who don't.
By applying the 3 niche marketing resolutions, you'll increase your chances of success and growth in 2012. Happy New Year!
By Roy Primm
Image by Guy Shapira
Image by Guy Shapira
Roy Primm has written hundreds of articles showing othes how to live better on less money with his power shopping secrets for smart shoppers. For readers of this publication get his free book "199 Ways To Live Better On Less Money" at [http://www.shopperscoach.com]