7 Tips to Help You Get More Interior Design Clients

Marketing Strategies for Small Businesses - 7 Tips to Help You Get More Clients



Like all small business owners, you want to get more clients but feel that nothing you do is getting the results you want. Rest assured that you are not alone. I have heard this a lot from clients which is why I have put together what I believe to be the key 7 things that you need to do in order to get more clients. Most of the 7 tips are extremely obvious but what I have been finding is that while many business owners are aware of them, they aren't really following them - only read this if you are prepared to make the time to take appropriate action!





1.  Take time to define your niche and target market because you can't be all things to all people. You need to know what makes you and your products/services unique so you can position yourself as an expert within your niche. Then you must have a clearly defined market which you can describe in 1 short sentence. There is a lot of information available on the internet to help you do this. You can then ensure that the vast majority of your marketing efforts are targeted directly at your target market in order for it to be effective. For example, if your niche is career coaching and your target market is school leavers, then this is the area you should be focussing your marketing on.


2.  Try changing your approach to selling so that you "sell the sizzle not the steak". People will buy from you if you can give them a solution to their problem so stop trying to sell products and services and instead focus on making your target market aware of the solutions and benefits that your products/services provide.


3.  Build relationships based on trust with your target market. This takes time and patience yet will always produce results. Nothing beats face to face interaction and public speaking or holding a workshop/seminar is a great way to demonstrate your expertise and start building relationships (the great thing here is that you can then leverage the content and turn it into a CD or e-book which you can either give away or sell). Another way is to have an information product to give away to potential clients - one that clearly demonstrates your expertise; then follow up and continue to give away information that you know will help them (you might even have a few lower cost products to make it easier for potential clients to start buying from you). Once potential clients trust you and view you as an expert who can provide solutions to their problems they are more likely to buy from you and/or recommend you.


4.  Close the sale. You have demonstrated that you are an expert in your field and potential clients trust you. All you need to do now is close the sale by showing that you are, or you have, the solution to their problem. The chances are that by following the previous steps, potential clients will already know this so you just need to ask them if they'd like you to provide them with the solution. If you feel uncomfortable doing this then run through the scenario in your head and visualise the prospective client saying yes. Positive visualisation is a powerful tool that is frequently used to help boost confidence - don't just take my word for it.

     
5.  Know your numbers. In order to get more clients, you need to know where your current clients are coming from so you can focus your marketing on those areas rather than wasting your valuable time and energy on marketing tactics that just aren't working.

     
6.  Be consistent in what you do. Instead of feeling you have to jump on the bandwagon every time you hear about a new method of marketing, choose to do a few things that you know will be most effective for your company and stick with them. Instead of spreading yourself thinly try attending a few networking events that you consistently follow up on or write a short series of articles related to your niche. This will produce far greater results than an article here, a paid advert there, a single networking event with no follow up etc.

     
7.  Ask for help. As a small business owner struggling to get more clients, you may believe that you have to do everything yourself. Believe me, you don't and asking for help to get more clients doesn't have to break the bank either. You can ask people in your network for referrals (make sure you do the same in return).


Contact all your old friends and relatives and let them know what you are up to - the chances are that they will be far better at promoting you than you are. Start building reciprocal relationships with other small businesses ('Two Motivating Minds' is just one example of a successful strategic alliance between 2 small businesses) you will be surprised by how much this will benefit your business.





"We make a living by what we get, but we make a life by what we give."
- Sir Winston Churchill




 
From Anne Galloway: And now I would like to invite you to sign up to recieve your free copies of my Inspirational Toolkit delivered direct to your inbox when you visit, http://www.power-to-change.eu - just click on the subscribe button. Here you will find even more free advice and tips to help you put the fun and passion back into your working week.From Anne Galloway, "The Inspirational Coach" at power-to-change.



+++



23 comments:

  1. Anonymous20 May, 2015

    Awesome home interior designs ideas posted by you at here. I really want to create same as this kind of excellent and stunning home interior in my home. I hope that i will create it easily with help of this great interior design ideas. 

    Sunglasses Fashion

    ReplyDelete
  2. What a wonderful idea! That’s a perfect way to honor your children and have a beautiful design as well. I’m really interested in hearing how much the design of the star means to people.

    ReplyDelete
  3. It was interesting to read practically applicable tips for virtual office renting at yourvirtualofficelondon.co.uk and it helped fulfilling my dream of having a registered business office at a prime location in London.

    ReplyDelete
  4. Great Tips. I like your blog. Keep sharing such a useful post.

    Best Modular Kitchens in Chennai

    ReplyDelete
  5. Great job. I like your post. Thanks for sharing..Wall.SG

    ReplyDelete
  6. One thing all of our decorators agree on is that clutter has got to go – Elliot claims that reducing clutter on your bedroom furniture’s surfaces will help you instantly feel calmer when walking into the room. Says Stutzman, “When decorating, use one large item instead of multiple small items.

    If you want to know more details, please check it out here : https://hueconcept.com

    ReplyDelete
  7. “That’ll educate him.” Ihsan whooped in get together. Web Development She had finished the quest with out meeting a grotesque finish.

    ReplyDelete
  8. Thanks, that was a really cool read!

    ReplyDelete
  9. Thanks, that was a really cool read!
    www.summerhaus.com.sg

    ReplyDelete
  10. This comment has been removed by the author.

    ReplyDelete
  11. All things considered, not every person knows somebody engaged with the outline and development of new homes, and you may feel some uncertainty about needing to have these exchanges as clients. Frankly, the normal homebuilder will be a considerably more requesting client than the normal property holder.

    ReplyDelete
  12. These are truly amongst the wonderful informative blogs.fintech mark curry

    ReplyDelete
  13. My Company name is design my space. can you tell me how to get best valuable clients for my company. please help.. my web link is below.
    Best Interior Designers

    ReplyDelete
  14. A pleasant Interior designer should keep himself refreshed with the most recent propensities in the design and new advancements and in addition development in the realm of designing as a rule. canvas prints for kitchen

    ReplyDelete
  15. One major advantage that you derive by installing the interior wood doors is that they need very little maintenance.Clicking Here

    ReplyDelete
  16. useful information on topics that plenty are interested on for this wonderful post.Admiring the time and effort you put into your b!.. Aluminum Doors Toronto

    ReplyDelete
  17. health plans may be expensive but it is really very necessary to get one for yourself` advantages of secondary glazing

    ReplyDelete
  18. Passing the SAP Certified Application Associate C_HRHPC_2005 VCE Dumps is not a big deal now! You can get most reliable 300-635 Exam VCE from VceTests at very reasonable price. The Cisco Certified DevNet Specialist 300-920 Practice Test Questions comprised of C_HRHPC_2005 Exam VCE Dumps and 300-635 Cisco - Automating Cisco Data Center Solutions exam engine. Our 300-920 Exam VCE 2020 study material covers the entire course contents and online 300-635 Practice Tests Dumps prepare you for the actual exam expertly.

    ReplyDelete
  19. I Have Been wondering about this issue, so thanks for posting. Pretty cool post.It 's really very nice and Useful post.Thanks. Please search webstagram to discvoer nice photos and videos on instagram.

    ReplyDelete
  20. As a small business owner, it can be frustrating when your efforts to attract more clients don't yield the desired results. However, you're not alone in this struggle. Many other business owners face the same challenge. Fortunately, I can share with you seven key things that can help you in getting more clients. These tips may seem obvious, but it's essential that you not only acknowledge them but also take the necessary action. Remember, consistency is key in implementing these strategies to see significant improvement. So, take a moment to learn and apply these tips to boost your business! And if you're struggling with managing your pay to do my online class, don't hesitate to explore options like online class to help ease your workload and focus on growing your business.

    ReplyDelete
  21. Change your selling strategy so that you "sell the sizzle, not the steak." People will buy from you if you can solve their problem, therefore instead of trying to sell things andonline 2d animation cartoon services, focus on informing your target market about the answers and benefits that your products/services bring.

    ReplyDelete
  22. Rest of the businesses survive because owners are too much disturb for their resist working. Most of the manager sales are not going to result from the email marketing, thus I have to beleive that you haven't got any leads. Things getting tough with air freight logistics Englewood NJ and getting tough.

    ReplyDelete