Here is a good list that will help you stay targeted in the right direction toward building your client database.
1. Make others feel important. Put them first.
You need to make sure your marketing answers the WIFM,(What's in it for Me?}question. Emphasize the advantages you can offer them.
2. Draw a picture in their minds.
Clients need a clear idea of what benefits are involved for them. They need to understand how they are going to gain advantages over other's by hiring you. Use stories to create a vision of how their lives will be improved after the services you provide them.
3. Follow the golden rule.
Put yourself in the place of your client. How would you feel if this were you making a purchasing decision? Is what you are offering worth more than what you are asking? Treat your clients the way you expect to be treated . An unhappy client will not help your business grow. You want them to be so happy they can't wait to do business with you again.
4. Share some of your flaws.
If people suspect that you're covering up your mistakes, you will lose credibility. Get real, share a little bit of yourself, show them how a problem for you ended up with the development of a product as a solution.
5. Never criticize other businesses harshly.
Negative advertising bashing will only come back to haunt you. Public praise encourages others to excel, but public criticism only embarrasses and alienates everyone. If you bad mouth a comptetitor, your customer may fear that the next person you speak badly about may be him.
6. Be open to feedback.
Encourage it. You need to be available to your clients Automation is good, but make sure you answer feedback promptly and whenever posible with a personal touch. Make autoresponse messages as personalized as possible without overdoing it. Email other design business owners, compliment their sites and blogs, ask questions, and observe how business is being handled. Often you will gain new insights into your work and find new opportunities. This is how joint ventures are born. This is the spirit of community that is found with the global community.
7. Deal with problems and conflicts quickly and positively.
No one wants to deal with irate clients. Look at a problem client as an opportunity to learn and grow, rather than as a thorn in your side. Your business will benefit from the experience. Analyze how the problem can be avoided in the future.
Follow these seven tips, go the extra mile and your business will thrive.
By Laurie Meade
Image by Phil Date
Laurie Meade is a Writer, Online Researcher and a single WAHM. She has an Associate of Arts Degree, majored in journalism in college. 8 years experience writing and promoting online websites with article writing tactics. The Administrator of a new directory [http://www.areyousurvivingthisrecession.com] Visit her established and growing directory at [http://www.articles411.com]