Creating a Press Kit for Your Interior Design Business



One of the best ways to market your interior design firm or interior decorating company is to get in touch with the media so that they can position you as an expert in the field. Most media professionals will request a press kit as the first step to getting an interview or being referred to a publication or television spot for some exposure, so you need to create a high-impact and professional kit to secure your spot.

Here are the essential components of creating a press kit for an interior design business:


The Cover Letter for Your Press Kit



The cover letter is one of the most important elements of your interior design business's press kit because it is the first item the media professional will see when you mail them the kit. The cover letter needs to include contact information and provide a brief introduction to your company. The letter should not be longer than a page and needs to be printed on company letterhead. It should include:

- The name and title of the owner

- A brief summary of your interior design-related education, and what specifically makes you an expert in the design field

- How you can be contacted (e-mail and direct phone number)

- A picture of the owner



The Company Overview of Your Press Kit



In order to be positioned as an expert in the field, media professionals need to know what makes your interior design firm or interior decorating company different from the rest. This is your chance to present the backbone of your business. The company overview needs to include:


- Your interior design firm's mission statement

- What the interior design firm's goals are

- Your unique services, products or affiliations (e.g. specific brands that you work with, furniture vendors and notable professionals from the industry who you may consult with for business)



Marketing Collateral of Your Interior Design Business

Media professionals also need to learn about your business through the client's eyes, so a portion of the press kit for your interior design business needs to contain brochures, flyers, postcards and other marketing materials that you may have used to promote your business recently. You can include a brief statement or introduction that explains when and how these items were used as part of your marketing plan.



Case Studies and Testimonials

You can establish credibility and authority as an expert in the interior design or interior decorating field by
including one or two case studies with before and after photos of the project, as well as testimonials from satisfied clients. Case studies and testimonials shouldn't be the focal point of your press kit, but can be included as support for your company and your work.



Samples of Your Work

If you have been in business for several years, you will probably have a large portfolio of photographs and samples from clients. Create a two to three page samples page that includes before and after photos of clients you have worked with (if they have granted permission to use their project for marketing purposes), and any website links to photos of rooms and living spaces that showcase your best work.

Creating and distributing a press kit for your interior design business or interior decorating company can be an effective marketing strategy, but you need to make sure it contains all of the necessary elements that media professionals are looking for. From the cover letter to the samples page, use these tips to create a compelling and unique press kit so that you can position your firm in the spotlight.




By Sabah Karimi

Sabah Karimi is AC's 2008 'Content Producer of the Year'. She's been featured in The Wall Street Journal, and on The Early Show on CBS News for her work with AC. She's also the author of "The AC Source Book", a blueprint for success with Associated Content.

31 comments:

  1. Creating a press kit is actually a good idea, especially for that industry. Thanks for sharing your insights.

    small business consulting

    ReplyDelete
  2. I discovered your site ideal for me. It consists of wonderful and useful posts. I've read many of them and also got so much from them. In my experience, you do the truly amazing.Truly i'm impressed out of this publish https://www.cleaningbyrosie.com/cleaning-services/deluxe-cleaning/

    ReplyDelete
  3. I am continually amazed by the amount of information available on this subject. What you presented was well researched and well worded in order to get your stand on this across to all your readers. https://kitchencare101.com/how-to-use-vitamix-blender/

    ReplyDelete
  4. The post is written in very a good manner and it contains many useful information for me. tmdesign

    ReplyDelete
  5. This was really an interesting topic and I kinda agree with what you have mentioned here! web design tips

    ReplyDelete
  6. This comment has been removed by the author.

    ReplyDelete
  7. Thanks for such a great post and the review, I am totally impressed! Keep stuff like this coming. 雅思代考

    ReplyDelete
  8. Equally, as it may be awkward to carry out kitchen upgrading all at the same time, you have to prioritize the alterations that are most important to you. Modren kitchen design

    ReplyDelete
  9. You have a good point here!I totally agree with what you have said!! Thanks for sharing your views. hope more people will read this article!!! 3D Architecture Software

    ReplyDelete
  10. If you own a Nintendo product and want to take it apart, you may be wondering, "Can I get a tri wing screwdriver locally?" The short answer is "probably not". Screwdriver kit online

    ReplyDelete
  11. A good blog always comes-up with new and exciting information and while reading I have feel that this blog is really have all those quality that qualify a blog to be a one.  marmaris rodos feribot

    ReplyDelete
  12. Combination coffee-and-espresso makers come in many forms, from manual to automatic, but they all have the versatility to make multiple kinds of drinks. A handful of options (including ones on this list) can brew drip coffee, pull a shot of espresso, and even froth milk for lattes and cappuccinos most expensive coffees

    ReplyDelete
  13. Get the best home decor ideas and perfect home accents to celebrate your individuality from farm houses bathrooms,dining rooms, DIY projects gardens storage ideas and more. Best Dyson Stick Vacuum

    ReplyDelete
  14. Do you want to work out from home, exercise all areas of your body, and wish there was one space-saving exercise machine that could do it all? best crossFit shoes

    ReplyDelete
  15. top balloon decorators in bangalore we are providing best Celebrate Anniversary, Partner's Birthday, and other Special Occasions with festivity events. Book Romantic Candlelight Dinners, Couple Activities, Balloon Decorations, Home Surprises, Personalized Gifts, Private Dinners, and more to make your loved ones feel special.

    ReplyDelete
  16. Home Improvement product store in Long Island, New York Home decor Long Island

    ReplyDelete
  17. Search for instagram users and get their User ID Instagram ID

    ReplyDelete
  18. Calacatta quartz, Very efficiently written information. It will be beneficial to anybody who utilizes it, including me. Keep up the good work. For sure i will check out more posts. This site seems to get a good amount of visitors.

    ReplyDelete
  19. Ev taşıma ve ticari alan taşımaları günümüz de artık eskiye oranla son derece profesyonel şekilde yapılabilmektedir. asansörlü taşıma

    ReplyDelete
  20. Çünkü biz sizin yerinize eşyalarınıza en iyi şekilde koruma sağlayacağız. istanbul eşya depolama

    ReplyDelete
  21. Bu yazımızda eşya deposu hizmetleri hakkında, geniş kapsamlı bilgiler yer almaktadır. eşya depolama

    ReplyDelete
  22. Electronic cases recording could likewise be more smoothed out. As it right now works, an “receipt” should be made for a meeting before a case can be made. bigdata world

    ReplyDelete
  23. A fascinating dialog is value remark. I feel that it is best to compose more on this matter, it may not be an unthinkable theme however generally people are insufficient to chat on such subjects. To the following. Salud. 集客代行サービス

    ReplyDelete
  24. I expected to thank you for this wonderful read!! I certainly loved every single bit of it. I have you bookmarked your site to take a gander at the new stuff you post. 犬のしつけdvd

    ReplyDelete