Who says that you need to hire a publicist? If you know how to write, have time, creativity and contacts, then you are well on your way to being able to create your own do-it-yourself publicity plan. If none of those are your attributes, then you may want to consider hiring a firm to represent you, though this article is geared towards those who likely fit the above-mentioned criteria. Below are some things that you will need to execute your publicity plan.
1. Make sure that you have something newsworthy to publicize. Then begin formulating your press release using as many facts as possible. Your press release should be no more than one page and answer the who, what, where, when and whys that the reporter would likely need to know. Search online to see different examples of press releases. Keep in mind that reporters have very hectic schedules, so you have to make sure that you intrigue them from the door, and get straight to the point. Distribute your releases to press release distribution services if you do not have a media database.
2. Have an EPK (electronic press kit) or media kit that encompasses all of the essentials about you or your business - mission statement (biography if artist), photos, videos, past press clippings, testimonials and more. Make sure that everything is professionally presented to the person that you're looking to publicize you. The rule of thumb is that they should never have to ask for you to send material; it should all be readily available for their perusal.
3. Social networking and social media accounts: As a person, you may be private, but if you are a business person or an artist, then you simply cannot afford to be private - you have to be out there letting the world know that you exist. How better to do this than to announce it quickly and virally via social networking and social media mechanisms. Word travels fast on the internet and it is also an inexpensive way to get the word out.
4. Good ol' fashion guerilla marketing is about pounding the pavement to make things happen by spreading the word via postcards, literature, posters, bulletins or buttons. This also includes being present at events related to your niche market.
Folloe these points outlined and you will be well on your way to creating your very own do-it-yourself publicity campaign.
By Kenyetta McKinney
Photography by Phil Date
Kenyetta McKinney, M.A. is a Senior Account Executive at Http://www.GetPublicityGetNoticed.com (Grind Mode Press) - a "Do-it-Yourself Publicity Meets Per Diem PR" website that allows for businesses and artists to create Electronic Press Kits/EPKs, Press Releases & Distribute their music for feedback, in minutes. They also offer expanded publicity services for those that want to go beyond the DIY realm. McKinney, in addition to being a publicist, is a journalist and media relations specialist in the Philadelphia area, and is a graduate of Penn State University. http://www.Grindmodepress.com