"What you do with your media coverage is nearly as important as getting coverage to begin with."
I know some pretty smart business women.
Christy is one such smart cookie. A newspaper was featuring her in an upcoming article and she asked me for advice on how to make the most of it.
Mary contacted me when she had a blog talk radio show coming up and wanted to know how to maximize her media coverage.
Jaclyn had many photos of her experience at the TV station and wanted to know how to use them to promote her business.
These ladies all have a goldmine on their hands, even with just one media win. And they are all spot-on in terms of planning what to do to use these experiences to their maximum potential. I am an advocate of publicizing your publicity because what you do with your media coverage is nearly as important as getting coverage to begin with.
When you find yourself in the same boat, here is a list of some things you can do with your coverage:
1. Send an email with a link to your article or a recording of your interview to your clients and potential clients. Let them know that you thought they may be interested in seeing what you are currently involved in.
2. If you're more of a paper person, send a print copy of your article your clients, potential clients and partners, along with a short note, too. Let them know that you'd like to share a recent success and that you appreciate their business.
3. If you publish a newsletter or ezine, let your readers know that you were recently covered in the media and include links if appropriate.
4. Print off all articles and start a "media coverage" binder. Use this at tradeshows, events, in networking and to show to potential clients.
5. Send out a status update in your social media outlets saying something like, "I'm honored to be quoted in an article called (article title) in the newspaper today." Also include a link.
6. If you have a planned TV spot or radio interview, send out a status update letting people know where to go to see you or hear you.
7. Add a spot on your home page stating: "As Seen In" and add logos of places you've been covered. See my web site for an example.
8. Add your media coverage to your bio.
9. Send a notice to your membership organizations letting them know that you were featured in the media. Generally speaking, membership groups like to promote their members' successes.
10. If it's appropriate, you can include your media coverage in proposals.
11. Going to the radio station or TV station to do a live interview? Take along your camera and use it. Take photos of you by the news van outside, in the lobby or with the news anchor or radio personality. Use these images in your newsletter, on your web site and share them on social media.
12. Use your Flip camera to shoot video of you being nervous before your interview and also your post-interview "high." Share them in social media or place them on YouTube.
13. If you have even a few media wins, create a 1-minute video of your media coverage highlights and post it on YouTube. Add the link to your video to your online press kit. Some media outlets like to see where you've been covered before.
14. Send a short thank you note to the reporter or a congratulatory note to anyone else featured in the article that you'd like to pursue a relationship with.
15. Add a page to your online press kit about media outlets where you've been covered.
There are many ways to get the most out of your media coverage. The point is this: Once you are covered in the press, make the most of it.
By Meredith Liepelt
© 2011 Meredith Liepelt, Rich Life Marketing
Image by Edyta Pawlowska
© 2011 Meredith Liepelt, Rich Life Marketing Meredith Liepelt, President of Rich Life Marketing, offers a free report called "101 Ways to Attract Ideal Clients, Build Your List and Raise Your Profile," which can be downloaded immediately at RichLifeMarketing.com.
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