IDRA Branding QuickTip #1105:
So often, it is easier to emulate famous and successful people within your industry or careers. Although that is good, it does not support the above definition of branding. Individuals and organizations should take the time to create a unique name or image. Find the value of the service or good which you or your company is offering. Separate yourself from competitors or colleagues. This differentiating process can put you in a spotlight for positive attention. Then, begin to formulate a marketing and promotion strategy behind your new name or image. Write down a clear description of what your message is and how you plan to communicate it to others or your group. By Chi Chi Okezie
Chi Chi Okezie is owner/producer of SIMPLEnetworking, LLC in Atlanta, GA. Learn tips, tactics and techniques from this Champion Networker! Visit the SN Official Website: http://www.snseminars.com to read excerpts of her books, listen to the latest radio podcasts and visit her blog!