Be Consistent
As the above definition explains, the brand needs to be consistent. Do not alter your brand or image. Once you have established it, stick with it. Consistently changing your image produces confusion and weakens your brand. It can build a lack of trust and integrity among potential and existing colleagues and clients. It may also affect the way and the frequency of how people recommend you. Make it a point to be aware of your brand delivery and consistency as you are networking and connecting.
By Chi Chi Okezie
By Chi Chi Okezie
Chi Chi Okezie is owner/producer of SIMPLEnetworking, LLC in Atlanta, GA. Learn tips, tactics and techniques from this Champion Networker! Visit the SN Official Website: http://www.snseminars.com to read excerpts of her books, listen to the latest radio podcasts and visit her blog!
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