4 Critical Rules for Getting Publicity for Your Design Firm

Getting Free Publicity For Your Business Depends on These Four Critical Rules

Getting free publicity for your business depends on a number of factors. Above all others, though, there are four cardinal rules you can't afford to ignore if you hope to be successful. Not following them is a sure fire way to start depending entirely on luck instead of skill for your progress.

These rules that should be spray painted across the wall in the front office of every business are:

1. Be Organized.

It's fun and definitely rewarding, but getting free publicity isn't a game. You need to have a good idea where you're headed and how you plan on getting there. Success doesn't come from a single "flash in the pan" encounter with the press. You become successful when you start developing a steady flow of press releases. This only happens when you're organized. Carefully plan your campaign before you get started. Know exactly why you're sending out a press release and what you want the end result to be. Have your press release, bio sheet and Q&A ready to go before you start any publicity campaign. Have several follow up releases ready to go. Send them to reporters 1-2 weeks apart.

2. Be Different.

Remember you're in the news business. By definition, something isn't news unless it's different. Being different isn't that bad a business strategy, either. If you offer the same product everybody else does, packaged in exactly the same package, then you really have very little other than price to negotiate. If you can find ways to fill niches nobody else is, then you start building loyalty, and developing seeds for a powerful news stories. That's the road to free publicity.

3. Be Consistent.

The old adage about all news being good news is wrong. Just because your name appeared on the front page of the paper doesn't mean you've made it. Yes, it offers momentum, but you need to be sure you're rolling in the right direction. Earning the reputation of being self seeking and ruthless won't help much if you then try to get free publicity when you open a series of homeless shelters. Chart your end goals and then move towards them, in a consistent, steady pace.

4. Be Persistent.

Don't give up. It's all a numbers game. One press release sent to a few reporters won't do much to help you to get free publicity for your business. You might send out press releases to get free web publicity and get absolutely no response. That's not a reason to give up.Try tweaking it a bit. Change the headline. Make sure your format is correct.

You might need to frame your story differently. Is it practical? Would the average person stop in their tracks to take a second look at your headline? Does the content of your story constitute a news item or an ad for your product? If your press release is nothing but an ad for your business, you can be sure it'll be tossed out. Reporters will see that you're only looking for free publicity without giving them something to work with. It's about hanging in there, not giving up, when others might. As long as you're still in the ring, the fight isn't over.

Being prepared before you launch your publicity campaign and systematically sending out your press releases every week or two will go a long way toward leaving a lasting impression about you in the minds of reporters. That, in turn, will increase your chances of getting calls from reporters to do interviews and getting free publicity for your business.

By Paul Hartunian
Photography by Franz Pfleugl

Ready to really learn press release format? Paul Hartunians free publicity information center will teach you and many other aspects of publicity. Visit http://www.7dollartrial.com now to get powerful profit-producing publicity tips!



  1. Hello Admin,
    I'm actually impressed by you by reading this, i agree getting publicity is something not an easy task.Well perused my blog of latest international urdu news you'll getamazed to see numerous new news' updates all over the world and may happenings around this world.

  2. Different peoples have different issues and solution they can found from here by searching the relevant topics and daily latest news in urdu is source of searching

  3. These businesses don't have any disgrace: free online movies
    coming to our wonderful land and taking up, destroying nature only for cash. They do not care concerning the wonderful trees or the animals who make their residence deep inside the woodland.’

  4. “No, thanks.” Mennaus looked away. “Any of that honey left?” Days earlier, soldiers had intercepted a cart of supplies viral videos that sympathizers were attempting to sneak into Haltan through the storm drains.

  5. When Rodrigo was once nonetheless a Download Youtube Videos formative years, his father, Diego Laynez, used to be grossly insulted through Don Gomez.

  6. tajpak also providing online bed sheets in pak and also tajpak providing buy bed sheets online people blindly trust us.

  7. These firms do not need any disgrace:Resume & CV Templates
    coming to our special land and taking up, destroying nature only for money. They do not care concerning the exotic trees or the animals who make their residence deep inside the woodland.

  8. I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. net worth

  9. I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article. bolly4u moviesv

  10. Thank you for taking the time to publish this information very useful! Mortgage Brokers in Canary Wharf