Preparing for Interview Success! 7 Tips to Maximize Press Coverage

Be Prepared for Interview Success! Seven Tips to Maximize Coverage

'Be prepared,' the age-old motto of the Girl Guides association is the key to interview success. You've done the hard yards and got your 10 minutes of fame, don't spoil it.

Being interviewed for radio, TV, print or online media is a golden opportunity to reinforce your product, expertise, service or your cause and ultimately add to your bottom line.

Here are seven tips for being prepared for media interview success:

  1. Know your facts and anticipate questions you may be asked. Brainstorm with a friend, family member or colleague potential questions including those 'difficult' questions. Ask them to become the interviewer and practice your answers until you feel comfortable.

  2. Always carry a copy of your press release with you, with essential key messages and other vital information highlighted. That way when you speak to the media, you have everything you need right in front of you.

  3. If you're interview is face to face, make sure you arrive early so you can relax and possibly chat to the presenter, producer or journalist beforehand to establish rapour and get more insight into the interview process.

  4. For telephone interviews find a quiet space, turn your mobile off if you're on a landline, and ensure there's likely to be no distraction.

  5. Prepare some bridging phrases. This will enable you to take the initiative and lead the interview if you can. For example "That's an interesting concept...but what I think is important is...", "I think you've missed an important issue here..." or "I'm glad you asked me that...because my company is also concerned and we..."

  6. Speak clearly, sound energized and restrict your use of jargon. If you've got difficult concepts to get across, rehearse beforehand how best to convey these.

  7. And importantly, make sure that your office and colleagues are aware that you are being interviewed so that they are prepared for any influx of calls, hits to the website and so on.

Once you've distributed your press release, a journalist may contact you immediately especially if they're writing for an online publication. If they do and you're not a hundred percent ready, see if they can make an alternative time. Generally this will be acceptable.

If you feel as though you or your spokesperson needs some professional media training, there are PR agencies that offer this service.

By Julie J. Morgan
Photography by Michal Koralewski

Julie Morgan is founder of With more than 25 years experience in the PR industry, she has helped many businesses achieve priceless publicity. Julie is also a member of the Public Relations Institute of Australia (PRIA) and PRIA Registered Consultants Group


1 comment:

  1. I agree, the key is in the preparation, so you are focused on the points you want to get across. We tell our media training clients to gear themselves up so that their mindset as they go into the interview isn't so much ' oh dear, what's he going to ask?' so much as 'right, I'm very clear I know what I want to say'.