What Are You Doing to Keep Your Client Pipeline Full?

Did You Get Any New Clients This Month?

Did you sign on any new clients this month? If you didn't, you should reassess what you are doing to find clients.

When you are operating a thriving business that means you will constantly be building and growing, and that means that you should be bringing on at least one new client each month. It would be even better if you could bring on a lot more than that, but we'll just talk about one today!

When you are nurturing your business, you will still have to be sure to continually market it, and network with new prospective clients. It's important to keep your potential client pipeline full so that as your business grows and changes you have a pool of new clients that you can connect with and work with as you wish.
It doesn't matter what your preferred 'connection' activity is with your potential clients. You can attend a business building group, or contribute to a forum, or use your social networks, but the key is that you need to be sure that even when you are 'busy' with clients that you continue to make time for these activities.

I remember when my business was on a two month wait - I couldn't physically take on any new clients... and when I told people I could work with them 2 months later, they actually waited. I knew then that my business needed to grow and the 2 month window gave me the time to get some team members in place who could help with various things so that I could service more clients.
Though my business is what I would consider full, I still try to make sure I sign at least one new client every month. Why? Because as my business grows, there are some clients who move on.
Clients move on for many reasons. Sometimes their businesses change and they have different needs so they decide to work with someone else. Sometimes they run into financial problems (if they aren't keeping their own pipeline full!) and they decrease the amount of support they need, so I often refer them to someone else. And sometimes my business changes and I don't want to provide services they need anymore. There are many reasons that client lists can change. You want to be prepared for when that happens (I promise you, it will!)
If one of your clients left you today, do you have someone who could step in and fill in that billable time for you? What are you doing to keep your pipeline full?
Think about it - and make your plan to sign one new client every month!
By Tracey D'Aviero
Photography by © Twmedia

Tracey D'Aviero is a successful Virtual Assistant as well as a VA coach and mentor. She helps new and aspiring Virtual Assistants build solid foundations for their businesses by teaching them how to put procedures and plans in place for success and growth. Pick up a copy of Tracey's free eBook "How to Get Started as a Virtual Assistant" at http://www.yourvamentor.com


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