When you start
working on your branding, one of the first things you need to determine is your
USP (Unique Selling Proposition). You want to know what your clients like about the
experience of working with you. What results have they gotten? What did they
like most? What makes the biggest difference for them?
Make sure you
don't ask clients what they like about you. It's never about you. It's always
about the experience they receive from you.
There are a
number of ways to gather this information about your business. You could:
1. Schedule
appointments for a phone conversation with select clients
2. Ask them to
fill out a questionnaire while they are at your place of business. But don't
let them take it home because they probably never will complete it or send it
back
3. Invite a
group to lunch, your treat, and have an open discussion
4. Send a link
to an online survey. This works best for a more conservative business versus a
touchy-feely business. It would be too cold for a warmer type of business
Some people
tend to make things complicated which can prevent you from doing this work. You don't need
to hire a research firm or do a focus group so someone else is asking the
questions. That's good when you have a multi-million dollar business, but for
most entrepreneurs, feel free to do this fact finding yourself. Simply ask your
clients.
Naturally
you'll want to choose your best clients who are making progress and getting a
lot out of your work together. You can learn a lot about what you are doing well and
even discover opportunities for your next step. You may be surprised by the
information you collect and this process can be eye-opening. It can also bring
items to your attention that need improvement which is a good thing - knowing
what you need to do is so much better than being in the dark.
Once you figure
out your USP, establishing your brand will become so much simpler. You'll know
the type of people you serve best, what their issues and needs are and how to
give them what they want. All of that will make your marketing efforts easier.
Your Client
Attraction Assignment
Have you determined
your unique selling proposition? It's not only a smart thing to do at the start
of your business, but also as your business grows and evolves. Staying in touch
with your clients or customers is a smart business move at any point to be sure
you are providing the best service possible.
By Fabienne Fredrickson
Image by Jean Scheijen
Fabienne
Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction
System, the proven step-by-step program that shows you exactly how to attract
more clients, in record time... guaranteed. To get your F.R.E.E. Audio CD by
mail and receive her weekly marketing & success mindset articles on
attracting more high-paying clients and dramatically increasing your income,
visit http://attractclients.com
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This works best for a more conservative business versus a touchy-feely business. It would be too cold for a warmer type of business 1z0-931 exam dumps
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