When you start working on your branding, one of the first things you need to determine is your USP (Unique Selling Proposition). You want to know what your clients like about the experience of working with you. What results have they gotten? What did they like most? What makes the biggest difference for them?
Make sure you don't ask clients what they like about you. It's never about you. It's always about the experience they receive from you.
There are a number of ways to gather this information about your business. You could:
1. Schedule appointments for a phone conversation with select clients
2. Ask them to fill out a questionnaire while they are at your place of business. But don't let them take it home because they probably never will complete it or send it back
3. Invite a group to lunch, your treat, and have an open discussion
4. Send a link to an online survey. This works best for a more conservative business versus a touchy-feely business. It would be too cold for a warmer type of business
Some people tend to make things complicated which can prevent you from doing this work. You don't need to hire a research firm or do a focus group so someone else is asking the questions. That's good when you have a multi-million dollar business, but for most entrepreneurs, feel free to do this fact finding yourself. Simply ask your clients.
Naturally you'll want to choose your best clients who are making progress and getting a lot out of your work together. You can learn a lot about what you are doing well and even discover opportunities for your next step. You may be surprised by the information you collect and this process can be eye-opening. It can also bring items to your attention that need improvement which is a good thing - knowing what you need to do is so much better than being in the dark.
Once you figure out your USP, establishing your brand will become so much simpler. You'll know the type of people you serve best, what their issues and needs are and how to give them what they want. All of that will make your marketing efforts easier.
Your Client Attraction Assignment
Have you determined your unique selling proposition? It's not only a smart thing to do at the start of your business, but also as your business grows and evolves. Staying in touch with your clients or customers is a smart business move at any point to be sure you are providing the best service possible.
By Fabienne Fredrickson
Image by Jean Scheijen
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time... guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit http://attractclients.com