The Best Way to Shift Your
General Practice to Your Niche
If you've been in
business for a while, you may have an assortment of clients and types of work
that you do. You
have identified the one particular area that you really want to concentrate on.
How do you make this transition to focus on your niche?
I recommend that you
build up to it. The
last thing you want to do is let go of all your current clients to start fresh
and then have no money coming in. That creates the 3am sweats, right? When you
are still in the business building phase what you want is more clients and more
money.
The idea is that you
don't have to turn away business while building your niche. You can say yes to referrals and clients
who come to you for your services to keep the cash flow moving. However, you
can start to focus your marketing to attract your niche.
Here's a great example. I had a client who is a videographer. She
shot all kinds of videos from weddings, to business, to Internet marketing. But
her true passion was shooting videos about dancing. When she went to networking
events, she started to say something like, "I'm a general video producer
with a growing specialty in dance video."
Now this client didn't
turn away other video business while she was growing her dance niche. She took all the jobs that suited her
needs to get more clients and more money. Then, as her video business grew, she
could afford to become more selective about the jobs she took. With time, she
finally got to the place where she could decide to only shoot dance video and
has stopped doing all other types of video.
By being clear about your
niche and applying the marketing systems, you can grow the part of your business
where your true passion lies until you can focus solely on that work. As you get more and more clients in your
preferred area, you will shift your marketing materials until they only promote
your niche. Step-by-step is just a smart way to go.
Your Client Attraction
Assignment
Are you struggling to
balance the work you want with the work that brings in cash?Think of how you can integrate the two.
This way you can talk about what you do and the niche you want to grow. Look at
your marketing materials for ways to increase your niche slowly. As you start
making this transition, so much more about your niche will become clear. That's
why you want to let it build while you are still bringing in clients to support
you through the shift to your ideal clients.
By Fabienne Fredrickson
Image by Juha Tuomi
Fabienne Fredrickson, The Client
Attraction Mentor, is founder of the Client Attraction System, the proven
step-by-step program that shows you exactly how to attract more clients, in
record time... guaranteed. To get your F.R.E.E. Audio CD by mail and receive
her weekly marketing & success mindset articles on attracting more
high-paying clients and dramatically increasing your income, visit http://www.attractclients.com
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Generally, There is no clean cut answer to your question. You should start with a good solid plan (Blue Print or written) to follow throughout the project, something written in stone that you are happy with and will NOT deviate from.
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