Choice Hotels Redesigns Brands

Choice Hotels International has announced a redesign of its Sleep Inn brand that promotes a good night's rest. Five design themes will be available at all new-build hotels: Sky, Sprout, Terra Cotta, Summer, and Grove, each of which were designed to reflect the variety of landscapes and regions across the country. A cost-effective renovation program for existing hotels is also available to franchisees.

Highlights of the new design include:

•New lobby designs with warm, natural finishes; unique lighting features; and graphic accent walls

•Guestrooms redesigned with accent walls, new media boards with flatscreen TVs, sleek new furniture lines, leaning mirrors, zebra-patterned wood finishes, innovative bedding coverlets plus bedscarfs, and collages of black and white photography

•Spa-like baths that feature freestanding vanities, modern wall sconces, accent walls, frameless glass showers, and bamboo-like tiles

•Redesigned exterior with natural stone finishes, feature lighting, an enhanced tower feature, low roof profile, and broad overhangs

Three Sleep Inn hotels have already implemented the new look.

Courtesy of Hospitality Design

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