Advertising and marketing a business has taken a different turn in the past few years. If you’re not different, you’re not successful. This brings us to some creative ways to advertise your business.
1. Finding What is Unique
If you want to advertise your business creatively, one of the best ways to do is by finding out how it is unique from other businesses already present in the market. You need to find this out because you can focus your marketing and advertising strategies on that one unique aspect. This will also help you to stand out from the crowd and undoubtedly, you will have some attention coming your way. If there is nothing unique, make sure you inculcate something as soon as possible.
2. A Unique Tagline
Another one of the creative ways to advertise your business is by thinking of a creative tagline or a creative caption. Hire one of the best media houses to work on this or you can do so yourself too. People are bored of the same old captioning schemes and same old taglines. There has to be something different about it. Don't just make a caption or tagline because the advertising demands one, do it because you want to make it the best.
3. Go Different
One of the best ways to inculcate a creative perspective in your advertising is by thinking of a creative concept for the entire advertising of that particular product or service. One of the best examples I can think of here are the Zoozoo advertisements by Vodafone. These are completely different from all the other advertisements we have seen till date, isn't it? This is what you have to do. Don't just think of one advertisement, think of the entire advertising campaign.
4. Different Offers
If you want to advertise your business with smartness along with creativity, there is one thing that you need to do. Whenever you advertise a business, you have to show that you are offering something really lucrative to the customers. Now again, the customers are bored of the normal offers and percentage discounts. You need to come up with some different offers that everyone will want to take advantage of.
5. Social Networking
Another creative way of advertising your business is by using the social networking websites of Facebook and Twitter. Initially, all the companies underestimated the effectiveness of these websites and today, some of the largest brands are here, advertising for the smallest of schemes and discounts they have to offer. Create a page of your company on both these websites and keep on updating with some different and unique quizzes and fun facts. Don't forget to give out prizes!
Now that you know these creative ways to advertise your business, you can start working on them soon. Remember, creative ways do not mean that have to manipulate your customers. It means carrying out different types of marketing strategies and advertising in a way that will make everyone notice you. When you advertise, make sure that everything revolves around the one idea that is different from the rest. Best of Luck!
By Neha Joshi
Image by Kurhan