4 Goals Every Designer Should Pursue

Goal Setting for Business Success

Do you set goals in your business? If you don't, you really should. There is nothing like having something tangible written down that you can refer to, to ensure that your plan and strategy are on track and working for you.

There are many places in your business that goal setting can really help you focus on what you want, and how you will achieve that.

Many people only set the financial goals, and then leave it at that. I recommend that you look at many different areas of your business, and set realistic goals - that still stretch you outside your comfort zone - that you can work towards. By looking at areas like clients, training and products and setting goals in those areas, you can take the burden off of yourself from a 'numbers' standpoint, which can be a stopping point for many people in the area of goal setting.

1.  Financial goals. How much do you want to earn? How will you earn it? Do you earn income solely by working with clients? If so, what does your goal look like in terms of clients per dollar? Do you have other ways to earn income? If so, how does that look?

2.  Client goals. Who do you want to work with? Who are your ideal clients? How will you find them? Why will they work with you? How many new clients are you actually able to take on, and how often can you bring on new clients? Do you have any clients you are currently working with that are not your ideal clients? How do you move them out to make more room for your ideal clients?

3.  Training goals. What do you need to learn to help your business get ahead? What do you want to learn? Do you need certification, or just a refresher? Are you at the front of your learning curve for your area of specialization? When and where will you get your training? Can you take courses online or do you need to take them in person? Can you study on your own or are they 'live'?

4.  Product goals. Do you sell products yet? If not, what do you want to sell ? Trading time for money (client work)? Products? If you do, are you able to build more with what you have - i.e. new programs, new parts to an existing product? How can you build these easily while still providing great value to your clients?

As you can see, there are more than just financial goals that you can set in your business, and it is actually really fun to start getting everything down on paper where you can look at it, and work with it so that it looks achievable and exciting!

When you are setting any goals, be sure to provide yourself as much detail as possible, and always give yourself a deadline so that you can keep yourself accountable, and your business successful.

By Tracey D'Aviero
Photography by Red Baron

Tracey D'Aviero is a successful Virtual Assistant as well as a VA coach and mentor. She helps new and aspiring Virtual Assistants build solid foundations for their businesses by teaching them how to put procedures and plans in place for success and growth. Pick up a copy of Tracey's free eBook "How to Get Started as a Virtual Assistant" at http://www.yourvamentor.com


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