Marketing Strategy for Brand Promotion

Brand is much more than a logo or a sign. Brand as the base of the marketing triangle.

Successful small business marketing can best be viewed as a triangle containing three essential elements: Brand, Package, and People.

Brand forms the base of this marketing triangle. Brand is the foundation your business is built upon in the mind of your client. When you rest a heavy load on a weak foundation, a crooked and cracked house is the inevitable outcome. It’s no different when building your business. A strong brand is critical to your small company’s long-term business health and profits.

Brand is really your company’s identity. Brand is the essence of your company--the who of your company in the mind of your customers. Think your clients pick up your company’s identity by osmosis? By that latest brilliant advertising slogan? Sometimes, but for most small businesses, new clients learn of you--and your brand-- from another client or from one of your employees.

Employees: The most under-utilized marketing referral source in small business today.

Weaving a brand banner that clients and employees can carry around and wave at the right time for you, unsolicited, is an ultra-effective way for your design firm to advertise. This brand banner must be easy to repeat and memorable. Your advocates will bear your brand banner because of the natural human inclination to share helpful information with other people.

Just remember, if you let that brand banner get soiled, ripped or grimy, then that’s the flag that’ll be out there flying for your business. That's not the impression you want to make. This is yet another reason customer service is so vitally important.

Brand isn’t your company logo, latest advertising slogan or catchy jingle any more than your best suit is you. The suit can improve your image, but even casual acquaintances will still recognize the essential you underneath. Brand is similar to integrity--if you’ve earned it, your small business can make errors along the way and still become very successful. Clients may not expect perfection, but they do expect attention. If they trust you to do the right thing by them, even when you mess up, you’ll boost your company's integrity and your brand. However without integrity, you can pour out thousands of advertising dollars to look great and sound slick, but still fail in the end because you are essentially anchored to nothing more solid than shifting sand.

Therefore if brand is identity, and your business marketing is built on referrals from clients and employees, then a critical next step is for you to understand just how it is that client perceives you. Like beauty, brand is in the eye of the beholder.

Remember: People (customers and employees) + Package (your Face to the Customer) + Brand (who you are) = Marketing Success.

By Craig Lutz-Priefert
Image by Editorial

Craig Lutz-Priefert is President of Marketing Hawks [], a firm providing complete marketing services to business. Craig also authors marketing advice on his blog, Funmarketer.



  1. I am really impressed ....the person who created this post surely knew the subject well...Thanks for sharing this with us. This is a very helpful post.
    Neeti biz
    Brand Promotion

  2. Proses pendaftaran pada saat akan mulai memainkan permainan tersebut sebenarnya sangat mudah sekali. Bahkan jika anda sudah mengetahui sedikit tips untuk melakukannya, maka anda akan secara langsung dapat melakukannya. Dengan hal inilah anda jika Airy Pro Download and meshcam pro download with silhouette studio Download free utorrent pro Download mudah melakukan proses mendaftar tersebut. Tentunya anda harus terlebih dahulu mengenal dan memahami semua tips untuk melakukannya. Jika anda sudah mengetahui tips-tips untuk mendaftar dengan mudah saya merekomendasikan sekali untuk bergabung dengan judi online terpercaya di bawah ini

  3. ZModeler Free DownloadZModeler 3 Crack uses different 3D visualization tools, as well as more detailed tools like QMesh Action. However, you can not select unusual objects, point by point, as they were supposed to help you complete 3D models as accurately as possible under the current situation.general zero hour download

  4. Gemini 2 Crack and remove duplicate files with Gemini. It’s smart, laser-accurate, and reclaims a lot of space on your Mac. Detect duplicates, discover similar items, and eliminate that wasted space. Full finds duplicate files with laser precision. It Locate and remove duplicate files, even if they are in far corners of your system.fifa 20 download